THE TIGER BALM PHILOSOPHY
Balm aims to deliver health and well being through proven oriental
wisdom. Our belief is that that no one should be constrained from
leading a full and active life because of aches, pains and everyday
nearly 100 years of proven success in almost 100 countries, Tiger
Balm's world renowned ointment has proven that ‘it works where it
hurts’. Over the years Tiger Balm has been customized into a range of
formulations and applications that suit your specific needs. Tried,
tested and trusted by generations, rest assured that whatever your age
or lifestyle, Tiger Balm has a remedy made with you in mind.
HERITAGE TO BE PROUD OF
Tiger Balm has risen from the ancient courts of Chinese emperors to worldwide prominence.
all began when Aw Chu Kin, a Chinese herbalist working in the Emperor’s
court, left China and set up a small medicine shop called Eng Aun Tong
in Rangoon in the late 1870s, where he would make and sell his special
ointment that was effective in relieving all kinds of aches and pains.
Aw Chu Kin died in 1909, he left his business to his two sons Aw Boon
Haw (meaning ‘gentle tiger’) and Aw Boon Par (meaning ‘gentle leopard’).
They took the business to Singapore and successfully sold their
ointment to surrounding countries like Malaya, Hong Kong, Batavia, Siam
and various cities in China. Aw Boon Haw was the marketing genius who
named the product Tiger Balm.
Balm has since been immortalized as one of the world’s best-known
pain-relieving formulations. The rest as they said, was history.
TAKING THE LEGACY INTO THE FUTURE
the best of age-old tradition with modern innovations, Tiger Balm
continues to make its journey from a ‘one product for all’, to a
lifestyle brand for today’s needs, creating dedicated solutions for
addressing specific symptoms, pains and discomforts.